From a Daily News article I just stumbled upon by googling “goldfish news”:

It’s the “snack that smiles back,” and now the beloved childhood cracker is taking on a new identity: mac and cheese.

Pepperidge Farm has transformed the crunchy orange cracker into boxed Gold Fish Mac & Cheese. The lunchbox favorite will compete for shelf space with Kraft’s classic blue box, according to a Huffington Post report.

“Just like mac and cheese, the Goldfish brand is adored by children and adults alike, so it made perfect sense for us to add the fun and wholesomeness of Goldfish to this favorite classic food,” Jared Konstanty, senior vice president of snacks at Pepperidge Farm, said in a press release. “We’re thrilled to be able to deliver even more smiles in our devoted fans with the launch of Goldfish Mac & Cheese.”

The processed product is available exclusively at Walmart in four flavors: Butter Parmesan, Cheddar, Cheesy Pizza and Nacho Cheese.

The one-eyed smile and bite-sized crackers take the same shape in pasta form and the bright orange box models the original snack packagaing.

The suggested retail price for a 5.5-ounce package is 98 cents and will hit shelves nationwide this July.

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